We quite often get asked “What is Google Page Rank”?
So i am going to give you a brief explanation to try and make it a little easier for you to understand.
Google Page Rank (Goolge PR) is the term that google use to give websites an importance number from 0 – 10. The higher the number the better and more authority the website is in the eyes of Google. Now this is based upon what is primarily happening off the website, meaning who and what are linking to the website in question, but your website links must be optimised correctly for the search engine robots. The links are done on the net with hyperlinks and the more relative these links are google gives the site a vote of confidence. The more Google’s confidence grows in the site the better your Page Rank grows and more than likely you will appear higher up the SERP (Search Engine Results Page).
In a nutshell, the more quality and releavant links you have to your site the better your site will perform against your competition.
These links are commonly know to use SEO’s as link popularity, link equity or Google Juice and this is what we ultimately strive for you as our clients.
Obtaining a high Google PageRank has a lot of factors, in fact Matt Cutts of Google Spam quotes around about 200 aspects are checked by google, now nobody knows what those 200 are, but we do know the main criteria is and can help you grow you Google PR.
However it is very important to realise that it will not happen over night. If any firm tells you they can produce results overnight they are doing “Black Hat Tactics” and these are illegal in the eyes of google and you could end up with your site being permanently removed.
Hope this helps